My profile

Marta Cruz is Co-Founder and Co-Director of NXTP Labs, the most active seed investment fund and acceleration program in Latin America with a portfolio of more than 168 technology startups originating from 16 countries. Marta is also Co-Founder of Nextperience, a performance-oriented, digital marketing agency with operations in Argentina, Chile and Peru. Marta Cruz was selected PowerWomen in FinTech by Innotribe.

With a strong backround in business development and publicity, Marta worked for more than 8 years at MRM Worldwide – McCann Worldgroup – as Regional Director of Latin America, managing accounts such as HP, Intel, Coca-Cola, GM, Hilton Hotel, Nortel and MasterCard.

Marta has a degree in Business Administration from the University of Buenos Aires and a post graduate degree in Management from IAE – Austral University. She is a professor in various business schools in Latin America and Co-Author of the First AMDIA Interactive Marketing Manual, a mentor for Voces Vitales (Vital Voices) and works with MIF (Multilateral Investment Fund) on her project to support women entrepreneurs in Latin America. She launched the December 12th project: Day of the Woman Entrepreneur to promote women as a factor of change through Latin American entrepreneurship.


• Wexchange 2014 (Miami, December 2014)
• She Entrepreneur (Buenos Aires, November 2014)
• 4st Prodem (Santo Domingo, May 2014)
• Red Innova (Buenos Aires, May 2014)
• Google Developers Bus (Buenos Aires, April 2014)
• Emtech (Medellín, February 2014)


Family as the engine of entrepreneurship
Women entrepreneurs must make a commitment to ensure fairness and diversity in business leadership. For this reason, Marta unveiled the manifesto and urged all women entrepreneurs to celebrate their day, December 12th, each year

Investing in women and technology is the best option
For a region that has as much potential as Latin America, women are key to business development in their locations. Marta has invested in more than 150 enterprises of which less than 30% are co-led by women.