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Book Review: Crazy is a Compliment

Book Review: Crazy is a Compliment

Collaboration with  Nora Palladino, Regional Marketing Manager of NXTP Labs.


Linda Rottenberg, Co-Founder of Endeavor, put together a collection of entrepreneurial stories, called it “Crazy is a Compliment.” The stories aren´t just based on entrepreneurs selected by Endeavor or the big names in history such as Ford, Disney and Jobs. The whole book   Las historias no solo están basadas en emprendedores seleccionados por Endeavor, sino también por otros emprendedores, los grandes nombres de la historia como Ford, Disney o Jobs. The entire book looks at how good of an idea it is to start a company.

This is a work of great rankings. After reading the book, you are able to identify what kind of entrepreneur you are: gazelle, dolphin, skunk or butterfly. You can also identify your entrepreneurial personality: diamond, star, transformer or rocket. This book is for those who are “joining companies, changing companies, creating companies or for those who aren’t planning to ever step foot in a company.”

Here is a brief summary of what I liked:

  • “Don’t bet the farm”: We always hear that entrepreneurs have to leave everything and put everything into being an entrepreneur. This book puts a different twist on this, and says that you can first generate some interesting income before fully committing to the endeavor. However, to grow the full commitment, it is necessary. None of the stories show great growth without being fully dedicated to the company.
  • There are many ways to start a business. Rottenberg cites many stories of entrepreneurs. Each company with its unique testimony. But after seeing so many cases, the streak of investigator and administrator allows you to trace route and propose similar models.
  • Many of the cases involve women: Leila Velez of Beleza Natural, Bette Nesmith Graham of Liquid Paper, Lucille Ball Muchos de los casos son mujeres: Leila Velez de Beleza Natural, Bette Nesmith Graham de Liquid Paper, Lucille Ball, producer of “I Love Lucy,” Veuve Clicquot are just some of the examples illustrated in the book.

 

Maybe some of the categories or cases that I highlighted don’t make much sense to you now. If they don’t, I highly recommend that you read this book and make your own conclusions. Also, I’ll leave you with a video, in which the author talks about some of the stories.

BOOK REVIEW: LEAN IN – WOMEN, WORK AND THE WILL TO LEAD

BOOK REVIEW: LEAN IN – WOMEN, WORK AND THE WILL TO LEAD

This is a guest post by Nora Palladino,Regional Marketing Manager at NXTP Labs.

I think this is a book for “intrapreneurs”. It is “the” book for women who work in tech startups and  large companies. These entrepreneurs, instead of founding companies, make an impact from within their organizations. It is important to note that the author, the fabulous Sheryl Sandberg, is “the” intrapreneur for excellence.

The book covers issues encountered by those who are following a corporate career and feel an internal call to reflect on their gender. The is not feminist work, it is just a big tractor that pushes us forward to recognize our healthy differences. Like it or not, women historically have less time in the public life than men and what is “natural” is masculine. The book covers issues such as pregnancy, wage differences, leadership styles, external and internal barriers from cover to cover or pixel to pixel. Sheryl writes in the introduction, “The promise of equality is not the same as true equality,” and that’s what this book is about.

In my opinion, this book has three main points:

  • “Sit the seat“: A big challenge implicates that, as women, we be aware that we must take the lead in our areas. This is directly related to what I learned at Vital Voices, that women can not be absent women at decision tables. You have to sit in the chair, taking the seat beside men in the corporate life and in entrepreneurship.
  • “Let your partner be a real partner”: I think this has a lot to do with the fact that paternity is changing. For the more egalitarian societies, we need partners that are really like that. Maternity changed, and now we need men to advance in changing paternity and the concept in the public eye, so that everyone is more equal. They also have to take the lead in their home and with their children. As women, we are the agents of change for this, and we can not let this pass us by.
  • “The have-it-all myth”: No one is exempt from choices in life. This means that we can not have everything. We can have what we choose, so women and men must knock down the myth of the perfect life and be aware that the negotiations we must make are between our personal and professional lives. Superheroes do not exist.

Reflection is worth it, but so is distance. Many problems that are expressed in this book are unique to American society and I’m even encouraged to say Silicon Valley, as a distinct space from the rest of the northern country. However, our Latin American countries continue looking at the Valley and use it as a model to follow. Silicon Valley has its own renowned figures, and Sheryl is one of them. She studied at Harvard Business School, and worked at Google since it was a prominent SME, until it became a large multinational company. She later joined Facebook before it went public. Those details, brands and company sizes are not as easy to find in Latin America. So, thanks for the tips Sheryl, we will see how to tropicalize them.

You can purchase the book here (there is also a Spanish version)

Biography of the author: Nora Palladino graduated from the University of Buenos Aires with a degree in Communication Sciences and has a Masters in Political Marketing from the University of El Salvador. She was a university and tertiary teaching fellow at the Gino Germani Institute at the University of Buenos Aires. She has ample experience in communication and public relations in technology. She worked in the communication development of the Technology District of the City of Buenos Aires and the Investor Service Center. She was selected for the National Program for Emerging Leader Mentorship of the NGO Vital Voices in 2011. She joined the NXTP Labs team in 2011 and now is the Regional Marketing Manager of the most active fund in Latin America.

BOOK REVIEW: UNDETERRED – THE SIX SUCCESS HABITS OF WOMEN IN EMERGING ECONOMIES

BOOK REVIEW: UNDETERRED – THE SIX SUCCESS HABITS OF WOMEN IN EMERGING ECONOMIES

This is a guest post by Nora Palladino, Regional Marketing Manager at NXTP Labs.
Habits are important in order to achieve success, there is no doubt about that, and this is the topic of which Rania Anderson writes. This publication is the product of 4 years of research and interviews with successful women in developing countries. I believe this approach is special for entrepreneurial women in Latin America, who will be able to find tools to build or improve their leadership skills.
If you also happen to know someone who is mentioned, the book turns into a reality and it hits close to home. This book speaks to a wide audience: entrepreneurs, intrapreneurs, mentors and anyone looking to take another look at their attitude, make changes and empower others. I believe that the best way to define this is to preserve the definition of the “toolbox”.
As we have mentioned in another post, the determined women that Rania presents in her book are proposed as models of mentality, action and resilience. Furthermore, the exercises at the end of each chapter, allow you to find the determined woman that lies within yourself. This is a pleasant and introspective read that will help you get to know yourself as well as inspire, motivate and drive you.

You can get the book here. We hope the Spanish version comes out soon.
Biography of the author: Nora Palladino graduated from the University of Buenos Aires with a degree in Communication Sciences and has a Masters in Political Marketing from the University of El Salvador. She was a university and tertiary teaching fellow at the Gino Germani Institute at the University of Buenos Aires. She has ample experience in communication and public relations in technology. She worked in the communication development of the Technology District of the City of Buenos Aires and the Investor Service Center. She was selected for the National Program for Emerging Leader Mentorship of the NGO Vital Voices in 2011. She joined the NXTP Labs team in 2011 and now is the Regional Marketing Manager of the most active fund in Latin America.