Archives

octubre, 2012

CRM y Social Media: integrando datos, procesos, tecnologías y cultura.

Por Marta CruzCo-founder & Director enNextperience NXTPLabs

Desde siempre, las marcas estuvieron preocupadas por entablar relaciones de largo plazo con sus clientes y prospectos. Por eso, a partir de la década del 90 los programas de fidelización, incentivos, millas, tuvieron un importante espacio en los planes de marketing de empresas.

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Marta Cruz @PulsoConf: “Networks play a vital role in accessing capital” By: clariherrera

Marta Cruz’s career has been marked by the creation of creative and innovative concepts. Specializing in online and offline CRM, her relationship with the digital communications sector dates back to 1998, when she commenced her career path in an outstanding performance as the head of Marketing at MRM Argentina (a digital agency within McCann Erickson Group). She later went on to become the local CEO of the company and, eventually, the Regional Director for Latin America.

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